The slides below show an example of Market Feasibility Analysis.
The Full Market Feasibility Analysis includes:
- The Market Size Feasibility (highly recommended) includes Market Sizing using TAM/SAM/SOM, an analysis of market trends and traction
- The Competition Analysis includes the research of competitors’ features, positioning and recommended strategy
- The Validation Strategy analyses milestones, problem and solution, and steps to validate market, technology and other business model features
- The Marketing & Sales Strategy analyses branding, customer acquisition costs, retention strategy and the go-to-market strategy
CLIENT EXAMPLE 1
EXTRACT FROM A GENERAL CUSTOM MARKET ANALYSIS