How to Calculate Revenue Projections & Direct Costs Part 1: Products & Services

Posted on 29. May 202025. June 2020 by Valithea Advisory

PHYSICAL PRODUCTS Working on your customer base potential is the first step to building reliable financial projections for startups. To start, we can analyse one of the most common types of revenue stream for businesses: the sale of physical products. How to calculate products sold correctly, prices, volumes, customer preferences, inventory and other direct costs. Read more about How to Calculate Revenue Projections & Direct Costs Part 1: Products & Services[…]

The Basics of Startup Valuation

Posted on 23. January 202023. June 2020 by Valithea Advisory

When we value a company, we value its equity (the Market Value of Equity) to determine the price paid for a transaction (acquisition, financing or other) where the investor receives ownership, which is an equity stake. The valuation can take place also for information purposes for debt financing, but it is mostly relevant for equity Read more about The Basics of Startup Valuation[…]

How to calculate the cost of your market expansion: Customer Acquisition Costs

Posted on 27. October 201823. June 2020 by Valithea Advisory

Once you have set a target number of customers to reach, how do you reach these customers? Now that you have projected your customer base, you can calculate your marketing and sales costs and split these costs into the different channels that you are using. By doing so, you can validate every channel and Read more about How to calculate the cost of your market expansion: Customer Acquisition Costs[…]

What kind of soil you need to grow your roots: Sizing the Market

Posted on 24. August 201823. June 2020 by Valithea Advisory

Trees grow in size by first expanding their roots in the soil. Every specie of tree is different and it may need a different structure and acidity of the soil. Some need larger and deeper spaces to grow their roots to develop to their full potential, some need less. Different species grow at different speeds, Read more about What kind of soil you need to grow your roots: Sizing the Market[…]

Strategy planning for early-stage startups: How to reduce risks

Posted on 25. July 201823. June 2020 by Valithea Advisory

Your ideal financing strategy is closely connected to your milestones. This is an example of milestones for a startup, this does not represent how funding rounds take place in all situations. Funding depends on a variety of factors. It‘s also possible to have multiple smaller seed rounds, as it‘s happening now in the market, and Read more about Strategy planning for early-stage startups: How to reduce risks[…]

Is startup funding right for you?

Posted on 8. April 201823. June 2020 by Valithea Advisory

Funding cycles and the startup story go hand in hand. Planning out the financing strategy is something that many founders overlook. When raising funds, possibilities are limited to the type of company that you have: so it’s very important to know what is available to you before you decide on a strategy, especially if the Read more about Is startup funding right for you?[…]

The process and documents needed when approaching investors

Posted on 15. July 201622. May 2020 by Valithea Advisory

The length of the fundraising process varies, no necessarily based on the amount raised, but based on the founders’ and company’s experience. Founders that are very well connected will be able to raise money faster, while startups may find that as their business model becomes increasingly safer and the validation has taken place, funding rounds Read more about The process and documents needed when approaching investors[…]