How to calculate the cost of your market expansion: Customer Acquisition Costs

  Once you have set a target number of customers to reach, how do you reach these customers? Now that you have projected your customer base, you can calculate your marketing and sales costs and split these costs into the different channels that you are using. By doing so, you can validate every channel and Read more about How to calculate the cost of your market expansion: Customer Acquisition Costs[…]

What kind of soil you need to grow your roots: Sizing the Market

Trees grow in size by first expanding their roots in the soil. Every specie of tree is different and it may need a different structure and acidity of the soil. Some need larger and deeper spaces to grow their roots to develop to their full potential, some need less. Different species grow at different speeds, Read more about What kind of soil you need to grow your roots: Sizing the Market[…]